įrom 1991 until its demise, Sears ran the Craftsman Club customer loyalty program, one of the oldest such programs by a retailer. Evolv tools also have a lifetime warranty but require that the customer have the original dated receipt to make a claim. The Companion tool line was itself discontinued and replaced by the "Evolv" tool line in 2008, with a focus on homeowners and DIYers. The Sears tool line was discontinued in the late 1980s and replaced by the "Companion" tool line. The company also used the "Dunlap" name for its lesser quality tools from the late 1930s until the late 1950s. The lowest tier was originally branded "Sears". The standard Craftsman line is marketed as being comparable in quality to other mid-price brands including UltraPro (NAPA), Westward, Husky, and Kobalt. Craftsman Professional and Craftsman Industrial are marketed as being comparable to brands like Cornwell Quality Tools, SK, Snap on, Proto, Mac, and Matco. Sears's tool line, like many of its other product lines, used a " good, better, best" pricing structure, with the Craftsman brand as the middle tier and Craftsman Professional or Craftsman Industrial as the highest tier. Barrows' successor, Tom Dunlap, upgraded the quality of the tools and added chrome plating to them as America moved into the automobile age. The brand's early customers were mostly farmers. Arthur Barrows, head of the company's hardware department, liked the name Craftsman and reportedly bought the rights to use it from the Marion-Craftsman Tool Company for $500. The Craftsman trademark was registered by Sears on May 20, 1927. In March 2017, Stanley Black & Decker acquired the Craftsman brand from Sears Holdings, which retained a limited license for Craftsman products. After the Sears–Kmart merger, the tools were also for sale in Kmart stores and through several other retailers. They were first sold in 1927 through the Sears catalog and in Sears retail stores. Originally a house brand established by Sears, the brand is now owned by Stanley Black & Decker.Īs with all Sears products, Craftsman tools were not manufactured by Sears during that company's ownership, but made under contract by various other companies. Hand tools, power tools, lawn and garden equipment, work wearĮvolv, Craftsman Professional, Craftsman Industrial, Companion, DunlapĬraftsman is a line of tools, lawn and garden equipment, and work wear. + Battery 19.Line of tools, lawn and garden equipment, and work wear + Light Weight, Compact Design – weighs only 3.8 lbs with out battery + 390 in-lb of Torque with Full-size Lithium-Ion Battery (not included with drill) 9/11374 + 340 in-lb of Torque with Compact Lithium-Ion Battery (included with drill) The compact lithium-ion battery is is 1.5 lbs lighter than the C3 19.2-Volt Ni-Cd battery and can power over 25 C3 tools! Contents include two Compact Lithium-Ion battery packs, 1-hour multi-chemistry charger, 2 double ended bits and a tool bag. The compact battery is outfitted with a battery gauge and when pushed, the indicator on the battery and the C3 window on the handle of drill turns from green to yellow to red, indicating the batterys energy level. It is equipped with a 1/2 inch keyless chuck, adjustable torque clutch and built-in LED work light to handle even the largest jobs. The drill offers a two-speed gearbox with a low range from 0-440 rpm for high torque applications and high range from 0-1,600 rpm for high speed drilling. The powerful 19.2-volt motor delivers up to 340 in/lbs of torque. The Craftsman C3 19.2-Volt Compact Lithium-Ion Drill is 30% lighter and has features comparable to full size drills. This drill has a near futuristic look with the metallic grills along the side and green glow of the battery indicator. This drill is part of Craftsman’s C3 line of cordless power tools that feature a 19.2V Diehard battery. They are available on Sears Outlet for 84% off the regular retail price. It’s been replaced this fall by a newer model but can still be found for a ridiculously lower price. If you’re seeking a top-notch cordless drill for a reduced price, check out the Craftsman C3 19.2V cordless drill (model 11910).
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